Laser etching business plan

This guy started a company in Manhattan that laser etches notebooks or ipods or whatever, and he is doing it 'open source' so he is sharing his whole business plan and everything. He charges $30 for small stuff like ipods and $100 for notebooks. It would be a great business, the laser is only $15,000 and you would have more business than you could handle. It is interesting because the guys other company makes cool little electronic kits. I should try and get a job from him...

Here is the cnet Article

here is the guys laser etching site

and here is the guys overallvsite

and here is the laser he uses, epilog laser